Launching Your Small Business? How to Plan Your Event

We all know what a thankless task it can be to organise an event on any scale, especially if you are someone who is not particularly well-organised. There is just so much to do and take care of, from the venue to food, décor, entertainment, technology and so much more. A good way to beat the stress is to first understand that this will have to be a step-by-step process and will not come together like Cinderella’s dress overnight. And when it is the launch of your small business in question, you want to be extra careful about how you plan it.

Choose Your Target Audience

Sure you might already have your mind set on that large function venue Geelong, but what about who you will be fitting in there? When it comes to your guests and for a small business launch in particular, you have to be extremely selective. Of course close friends, family and loved ones should be there, but what about the rest of your invitees? Well, a good rule of thumb is to opt for your target audience. Who do you want to promote this product to? Pick key stakeholders from companies, the public and so on, and come up with a comprehensive list of names.

Look For Competitor Events

Some event venues have several halls in their facility, so that clients can book each of them out for whatever purpose. Problem is, if there is a competitor hosting something just down the corridor from you, you will lose the whole point of your launch. You want your audience to focus on you, and what you have to offer, not get side-tracked by someone else’s event. A good way to avoid this is to ask the venue whether there are any other events on the same day and at the same time, and if so, what they are.

Lay Out Your Purpose                     

This will also help you in selecting your target audience actually. As a business owner, regardless of the fact that you are a newbie, you must learn to craft these decisions early on. You must understand what the purpose of the event is. Why are you hosting it? To create awareness? To draw attention to a specific product or service? A fun gathering for publicity? Or perhaps to raise money for CSR projects? Whatever the end goal is, make sure you tailor everything else around it. Keep it within your sight at all times so you are always focused.

Think In the Long-Term

Successful businesses today are the result of yesterday’s hard work. No company simply sailed to the top. The events you yourself might have attended in the past might seem like they were pointless at the time. However, businesses do not invest in things expecting immediate returns. They think in the long-term. You should too. How will your event have a positive impact in the future? Will it increase sales? Always think a few years ahead, which again, will help keep you in line with your event goals.


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